Tourism Partnership of Niagara (TPN/ RTO2) is currently recruiting for the organization’s Marketing and Partnership (M&P) Committee
TPN is one of Ontario’s 13 officially designated Regional Tourism Organizations by the Ministry of Tourism Culture and Gaming and is dedicated to promoting and enhancing the Niagara Region as a premier, world-class travel destination. As a steward of regional tourism growth, TPN collaborates with the stakeholders across the tourism sector to drive visitation, generate economic impact, and create memorable visitor experiences. Leveraging innovative marketing strategies and strong partnerships, TPN plays a pivotal role in showcasing Niagara’s unique offerings, including its iconic Niagara Falls, renowned wine country, natural wonders, cultural attractions, and vibrant communities, to both domestic and international audiences.
The Marketing and Partnership Committee works in conjunction with TPN staff on leveraging, developing and aligning regional sales and marketing activities to avoid duplication and maximize investment return. The committee has been established with the purpose of promoting regional cooperation (sharing regional plans and strategies) and to make recommendations to staff on possible new or emerging market directions. Meetings occur 5-6 times per year (quarterly at minimum) and subcommittee opportunities may also arise. Committee members serve a three-year term. M&P Committee Reports are presented to TPN’s Board of Directors for review and approval. This role does not provide renumeration.
Along with ties to Niagara, the candidate should have tourism management experience, with familiarity and working knowledge of Niagara tourism products. Tourism segment experience with leisure, travel trade, business events, and with media and/ or marketing partnerships is an asset. The following skills and/or background experience are of priority: market research & data analytics; project evaluation and benchmarking, performance analysis; product development; research, insights & trend analysis; digital media & innovation.
Interested candidates should submit a cover letter and CV to [email protected] by January 10, 2024.
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