Partnership Programs

NIAGARA CANADA

2024/25 Partnership Program

The Tourism Partnership of Niagara (TPN) continues to offer partnership opportunities to eligible tourism businesses. This program is intended to provide organizations with resources to better develop their tourism offerings. TPN will focus on the development of investments that support innovative, scalable, and long-term sustainable activations.

Please note TPN’s Marketing and Partnership committee will convene November 28th to review applications received by November 25th. Project applications will be accepted until the full program funding allocation is exhausted.

Projects/events must:

Align with the TPN & corresponding Destination Marketing Organizations (DMO) overall marketing strategy.
Promote tourism activity (visitation) and increase employment opportunities.

Eligible projects will promote tourism activity and/or employment in at least one of the following criteria:

Product Development
Investment Attraction/ Investor Relations
Workforce Development
Marketing

The project/event/activity has to represent:

Something new, or
Adding an enhancement or something incremental to an existing project/event/activity.

The project cannot commence prior to approval from the TPN and the Ministry of Tourism, Culture and Gaming (MTCG).

Please note that our program is not a grant, it is a Partnership Program and requiresa minimum contribution of 50% of eligible project costs from the applicant and TPN involvement throughout the initiative.

Individual projects will have a maximum contribution of $100,000 from the TPN.

Projects must be completed by March 31st, 2025.

Destination Marketing organizations (dmo)

TPN is proud to work in collaboration with the following DMO partners:

Niagara Falls Tourism

A Non-Profit member based organization that works across consumer and business channels to foster growth of tourism throughout the city of Niagara Falls and surrounding areas.

https://www.niagarafallstourism.com/

Tourism Niagara-on-the-Lake

As the community’s leading business advocate, we are committed to promoting economic growth and commercial achievement while providing information, resources, networking and learning opportunities necessary for our members to succeed.

https://www.niagaraonthelake.com/

City of St. Catharines Department of Economic Development & Tourism

Looking for exciting festivals and events? Delicious cuisine? Sporting events or theatre? St. Catharines has it all! The Meridian Centre is your new home for entertainment, located in the downtown core of St. Catharines. The state-of-the-art FirstOntario Performing Arts Centre brings international and local performing artists to St. Catharines and features a Film House, where visitors can enjoy a movie in-style.

https://www.tourismstcatharines.ca/

Niagara Benchlands

As you discover Niagara Benchlands’ parks and trails, sample creations from its countless tastemakers, and step into the region’s fascinating stories, you’ll quickly sense the unique fingerprint that the Niagara Escarpment forges on every aspect of life there.

Rooted in exceptional nature and culture, with an offering of over 50 craft wineries to discover, there are countless ways to experience Niagara’s other natural wonder.

https://niagarabenchlands.ca/

Niagara's South Coast Tourism Association

Niagara’s South Coast Tourism Association is bringing the beauty of the South Coast to life covering Fort Erie, Port Colborne, Welland, Wainfleet & Pelham

https://www.niagarasouthcoast.com/